“Superior customer service can often fall to the wayside, lost in the midst of an overload of daily tasks, responsibilities and expectations. However, research studies have shown that customer service is the key to customer loyalty; not something to be overlooked or de-emphasized, especially in this economic climate.
Businesses need to value their customer relationships, listen to their clients, hear their concerns, and carefully plan and put in place ways to make sure their customers are satisfied.
More than likely, if a customer feels they receive poor service, that situation could be enough of a slip-up to make them switch to another company- often the competitor.
Business VoIP solution provider, Nextiva knows the importance of customer service. The company strives to enhance its service with each and every customer, so they feel satisfied with the service provided to come back in the future.” January 16, 2009, Business VoIP Provider Nextiva Delivers Superior Customer Service, By Michelle Robart, TMCnet Editor
This article sums up the importance of the entire customer experience and the value that companies must put on their relationships with their customers.
The article goes on to state how the company strives to give 110% customer service in order to achieve the highest customer satisfaction rankings possible.
It is this mindset towards customer service that will carry successful far. By focusing on the relationship value with their customers, the are making it much more likely that their customers will return to them.
Think of any relationship. What steps are involved to maintain successful relationships? Successful communication and rapport leads to trust and loyalty. Feedback is also essential in order to recognize how the relationship may be changing and to allow the necessary steps to be taken to strengthen it.
These are the same things that successful companies are doing, and must continue to do, in order to remain leaders in their fields.