In order for us to better understand how to improve the customer service that we are delivering, we do need you to tell us and show us exactly what you would like us to do.
How do you want us to act? Is there a specific way that we should greet our customers? What are the key phrases that you feel are important to developing the kind of customer relationship you desire?
Tell us what is expected of us. We have no way of knowing what it is you want us to do or how to act if you don’t tell us what you expect. We all think of ourselves as pretty nice people and think that overall we deliver good service.
However, if we are going to be evaluated on the level of customer service that we are delivering, we are really taking a shot in the dark unless you’ve clearly shown and told us what the standards are. We will follow the example of how you treat us. When you treat us well, we know that the customers should be treated equally as well. If you treat us poorly, we will know that you are focusing mainly on the product or service we provide, not developing a relationship geared toward customer loyalty.
Really, without specific customer service standards clearly explained to us, it will be purely luck if we are able to have customers like us. The customer may not consistently receive the same level of service from one employee to the next if we aren’t all given the same expectations.