Customer service training should always include the personal touch and being on the lookout for the little things that make a difference to your customers. I interviewed a fellow attendee at a recent conference about the things that bring her back to a business and the things that will drive her away. Lain will tell you, from a customer perspective, what wins her business and what will make her take her spending dollars elsewhere.
The personal touch goes a long way in making sure that your customers don’t feel that they are one of the many “transactions” that you have to “get through” everyday. When you engage personally and surprise your customers even in small ways, it makes an impression on them that keeps them coming back for more.
What are you doing in your business to train customer service and keeping the personal touch in the forefront?