So many businesses today are understandably worried about staying in business, but they don’t know where to get the information about how to tailor their business. The customers they serve are their best market research. The successful companies today are those that are engaging with their customers in order to provide products, services, and business models that their customers truly want. Customer service and customer satisfaction levels will greatly improve when customers are given what they want.
When asked, customers will gladly tell you what they want, when they want it, and how they want it. They will tell you what about your company makes their life easier, and they will tell you what could be changed or improved. By interacting with your customers, you will not only find out what they really do want from you, but you will strengthen the customer relationship and loyalty to your company.
There is a very good article titled Don’t Blow Your Budget – 3 proven low-cost ideas to grow your business posted on FuelNet today. It presents some very customer centric ideas by Dan Adams, president of Advanced Industrial Marketing Inc. and author of New Product Blueprinting: The Handbook for B2B Organic Growth. The suggestions that Dan has are tapping into your customer base and growing your business according to their needs. His ideas expand on the basics of communicating with your customers – 1. Find out what our customers want; 2. Conduct customer interviews remotely; and 3. Get everyone listening to the voice of the customer.
By following these steps, the people who are currently keeping you in business will help you stay in business.