Episode 003 – Integrating Your Core Values Into the Customer Experience


Core Values Build the Company Culture into the Customer Experience

  • Core values serve as the guiding light for how everyone in your company interacts, communicates and works with each other, external customers, and the community.
  • Core values should be unique to your company.
  • Core values provide the framework to help guide many business decisions.
  • Use phrases or sentences as core values to convey the meaning.
  • Core values MUST be exemplified at the leadership level.
  • Core values should be evident in practice.
  • Core values help with recruiting and hiring decisions.
  • Core values should serve as foundation and guidance, not limitations.
  • Core values should be a focus during all performance reviews.
  • Core values should be reviewed with relevant stories regularly.
  • Display the Core Values throughout the Customer Experience.
  • Consistency. Consistency. Consistency.

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