In today’s world, everyone is fighting for customers. Your competitors are trying to lure your customers away and you should be trying to attract their customers as well. But how can you set yourself apart from the competition and retain your customers?
There are three ways to distinguish yourself from your competitors –
Price – You must be competitive, however, this usually will bring you into a bidding war with every transaction
Product – If you have the time, money, and research teams available to you, this will support many businesses.
Service – The fastest, easiest, and least expensive way to impress your customers and cultivate loyalty for life if done right.
The nice thing is that delivering excellent customer service is simple. Note, simple doesn’t always mean easy, but most of the time it is far easier than we think.
As in any relationship, it is the little things that make the biggest difference. Customers appreciate the basic common courtesies of smiles, eye contact, “Please and Thank You,” and any small gesture that treats them as a valued part of your business.
Customers today feel as though they are processed through our systems. The majority of face-to-face contact they have with companies are perceived as inconsiderate and aloof.
Customers are craving to feel engaged with us, not as a cog in the wheel or a problem that gets in the way.
Just the mere fact that you are concerning yourself with delivering excellent service puts you ahead of 95% of your competitors. They are too focused on the logistics of their business. You have the mindset to focus on the customers. Customers notice and appreciate that. Sure, they are always looking for a good deal and, occasionally, you will lose a customer over price. Most of the time, however, you will find that they will come back to you because the level of service you provided gave them the connection that they were looking for with a service or product provider.
Consumers make their buying decisions based on emotion and back it up with logic. The customer is NOT buying your product or service. They can buy that from any of your competitors. They are buying the relationship you are promising them.