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More Customer Effort Drives Customers Away

More Customer Effort Drives Customers Away

More Customer Effort Drives Customers Away

C-Suite – Question for you: I’ll never tell you NOT to delight your customers, but what would happen if you focus MORE on reducing the EFFORT your customers have to make when working with you?

It goes back to the premise of the Customer Experience being more impactful when you deliver what was promised without the customer having to worry or perform any of your responsibilities. The EASIER you make it to do business with you, the more loyal your customers will be.

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