This just made my heart warm! West Jet in Canada did what most of us would dream to do for our customers… took an ordinary situation and made it extraordinary!
I know, I get it… your business can’t afford to go to the lengths that West Jet did, but you can take the same premise and deliver the same feeling. Ask your customers (or a percentage of them) what their favorite charity is and help organize an evening of volunteering for them. Or, ask a select few what they’d like for Christmas and do exactly what West Jet did. Or, ask a few of them what their favorite chocolate or coffee indulgence is and make a special delivery for them or have it on hand at your next meeting.
Spreading cheer is what this season is all about. For our customers we should have this mindset all of the time, but what a special opportunity to really focus on this. Do something special, whether large or small, just do something special and unexpected to put a smile on your customers face!
Click on the image below that is linked to the video and enjoy! It will be the best 5 minutes of your day… I promise.