Embrace Your Customers as Partners… REALLY!!!

You SHOULD Be Your Customer's Partner

There is so much press out there right now in the business communities advising you not to have the mindset of “Partnering” with your customers, it’s really driving me nuts!    Some sources say that using the word “partner” implies that you are both on the same level and that there should be a hierarchy in [Read More]

Customer Reward Programs Gone Bad

Mishandled Loyalty Plans Destroy Consumer Trust

Don’t hoodwink your customers!  It’s not a good business practice , it’s terrible customer service, and it’s just morally the wrong thing to do. Usually on Monday’s I try to find an upbeat story to blog about.  But, I found this story and it really bothers me. The original story can be found here for [Read More]

Relationship Marketing Improves the Customer Experience and Profits

Relationships are the Key to Customer Loyalty and Satisfaction

It’s all about the relationship. Your product and service don’t really factor into the decision making process of your potential customer. Sure, they’ve decided that they need it, but past that point, it all comes down to the relationship that you are promising to deliver. Relationships Matter Think about your personal relationships. Don’t you spend [Read More]

3 Tips to Handle an Unhappy Customer

The unhappy customer who is complaining We’ve all had them.  Some yell, some cause a scene, some silently simmer.  Believe it or not, it is a very good thing to have a customer that is unhappy because you have the opportunity to regain their trust and even turn them into one of your most loyal [Read More]

Straight Talk on Customer Service from Larry Winget

Call It Customer Service, Customer Satisfaction, or Customer Loyalty.  We’ve all just made it too complicated according to Larry Winget. A while ago, I had the opportunity and privilege to speak with some of the leaders in the field of Customer Service, Satisfaction, and Loyalty. I’d like to share a key point from my discussion [Read More]

Customer Centricity – The Problem – Not the Solution?

Not Be Customer Centric? Focusing on Customers a Problem? I came across an article today that made me think at first that the author was way off base.  Then, after reading it, I found that I could not agree with him more. The article, Customer-Centricity Is Not the Solution, It’s the Problem by Sampson Lee, [Read More]

Do Your Customers REALLY Trust You?

I’ve been saying since Day One that customer loyalty is built on trust.  Think about it, any relationship requires trust in order to be successful and sustainable.  Trust is expected and needs to be earned by both parties.  This is true in both personal and business relationships. There is an article posted today in Fast [Read More]

Customer Loyatly – Make the Experience Memorable

Customer satisfaction and loyalty depends really on one thing… how memorable you make the experience.  Businesses and staff that bring an extra nuance to the “business transaction” have a much higher likelihood of retaining customers than those who simply deliver the promised product. Last week, I had the opportunity to go with my son on [Read More]

Customer Engagement from a 3rd Grade Perspective

Reaching out to your customers is hands down the best way to build customer loyalty and satisfaction.  They will even fall in love with you over it. Now, this is a story of how an organization has engaged one if it’s customers, but isn’t your typical customer or organization. My 8 year old daughter recently [Read More]

Customer Service Week – All Done? No Way!!

So, now that you’ve received some strategies to increase your customer service and raise the satisfaction levels of your customers, now what? Keep the Momentum Going!!! Just because Customer Service Week is over, by no means should you stop paying attention to your customers. If anything you should strive to treat them better every day [Read More]