In Customer Relationships, Complacency is a Profit Killer

Complacency is a Profit Killer

We Were Good at Dating, But Terrible at the Marriage Part.  They Left Us For Someone Else. No, this isn’t part of a marriage counseling session or a relationship reality show, but it is the reality that many of you face. The really scary part is that many of you may not even realize that [Read More]

Embrace Your Customers as Partners… REALLY!!!

You SHOULD Be Your Customer's Partner

There is so much press out there right now in the business communities advising you not to have the mindset of “Partnering” with your customers, it’s really driving me nuts!    Some sources say that using the word “partner” implies that you are both on the same level and that there should be a hierarchy in [Read More]

Lego Connects More Than Blocks – It Connects People Through Excellent Customer Service

Lego Connects to Customers with a Personal Touch

Connecting with customers is essential to customer loyalty and satisfaction.  It takes a special company, and a special representative, to really make that connection one that makes the news and touches hearts. Luka is a little boy at the age of 7, but is the customer in this case.  He saved up all of his [Read More]

Hampton Inn Personally Reaches Out to Customer Reviews to Strengthen Customer Relationships

Hampton Inn Reaches Out Personally to Strengthen Customer Relationships

Small Gestures Build Customer Intimacy I noticed today on the the TripAdvisor Site that there were some reviews for the Hampton Inn in Manhattan/Times Square in New York.  In the review section there were numerous extremely favorable responses and just a few non favorable reviews. What got my attention was not the reviews themselves, but [Read More]

Relationship Marketing Improves the Customer Experience and Profits

Relationships are the Key to Customer Loyalty and Satisfaction

It’s all about the relationship. Your product and service don’t really factor into the decision making process of your potential customer. Sure, they’ve decided that they need it, but past that point, it all comes down to the relationship that you are promising to deliver. Relationships Matter Think about your personal relationships. Don’t you spend [Read More]

Customer Intimacy – What is it About Our Product?

When we are looking to increase customer satisfaction and loyalty through customer intimacy, it again boils down to asking questions of your customers.  You know you have a good quality product.  You know you provide pretty good service.  But do you really think it’s a case of “Build It and They Will Come?” You need [Read More]