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Transforming The Customer Experience

Follow Up and Follow Through to Your Customer’s Hearts and Loyalty

Follow up and follow through are two completely different things, but both can make or break the relationship that you have with your customers.

I have a personal example that will demonstrate both dynamics.

I belong to the local Chamber of Commerce.  Through this association, I am supposed to receive a discount

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Smaller Retailers CAN Prevail Over Their Larger Competitors with Relationship Building

In this article by John Tozzi, How Small Stores Can Lure Holiday Shoppers printed on September 25, 2008 by CRM Daily, it seems that smaller retailers are going to have an advantage over their larger competitors this holiday season.

In whatever market they’re targeting, small retailers need to court their best

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