Transforming the Customer Experience

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Make Customer Service a Habit

Daily actions of Customer Service are what makes a difference in the minds of the people we work with. Both internally and externally, we serve to fulfill a need or obligation. Now, be honest… how often is the way we work with people simply a combination of “habit activities” we’ve designed in order to get us through the workday?

As the graphic points out… many of the functions and actions we perform every day are “thoughtless” processes or habits that we’ve developed to get us from Point A to Point B. This is neither good nor bad, it just is. But I’d like to make this into an opportunity to be systematically good.

My challenge to you is this… BE INTENTIONAL!

Develop habits and processes into your daily conversations and routines with customers that show them you are focused on them, focused on serving them, focused on acting in their best interest, and focused on partnering with them.

You can make this work for you in a few different ways…

  1.  Identify a set routine that focuses on getting your mindset right in working with others. Better yet, develop a Servant Leader attitude
  2. Develop a set routine of questions that are customer focused to help you understand the challenges your customer faces on a daily basis to discover how you or your company can better help them
  3. Deliberately decide on a few actions you’d like to turn into “mindless habits” that show your desire to be intentional and focused on others. Example… If you drive through a coffee shop daily on your way to work, make Tuesday’s your “Pay It Forward” day and buy a coffee for the person behind you.  When you make copies on the copier at work, always fill the paper tray to the top when you are done. etc.

The more intentional your actions are, the more impactful they’ll be. By intentionally doing the right thing, making a positive change, putting a smile on someone’s face and becoming so routine in these that they become habits, the better it is for everyone.

I know it sounds a little “Rosy Colored Glasses,” but really, who wants to look at the world through muddy glasses?

Personalize to Improve Your Customer Satisfaction & Make Your Customers Happy!

Improving customer service and profits… many companies make this so very complicated. Once you realize that you can design service into your processes, it makes much more sense. The magic happens when you’ve committed to the mindset and process required.

Here are a few strategies to get you started…

  • Make sure that you learn and USE your customer’s names at least once during your conversations. Even if it’s when you say goodbye… it makes an impact and sends the feeling of a relationship. Example: “It was nice catching up with you today, Kristina. I’m looking forward to seeing you again soon.”  “Thanks for calling with your question, Kristina. I’m always happy to help.”
  • Take an objective look in the mirror and ask yourself WHY people should like to do business or work with you. If you can’t think of many, you may want to think of what you need to focus on to make working with you desirable. Remember the saying… If you want friends, BE a friend. This same concept holds true in business as well. Want more clients/customers? BE friendly and NICE. The #1 reason people stop doing business with companies is because they are treated rudely and indifferently.
  • Go a little out of your way to show your customers/clients they are important to you and you value them. Ask them questions that show you care and are interested in what they are saying or about their industry/business.
  • “The difference between ordinary and extraordinary is that little extra.” – Jimmy Johnson
  • Let them know in your conversation or email that you truly enjoy working with them and value their business. Most companies don’t do this and people notice on the rare occasion that it happens. This is your chance to stand out.

Remember to use these quotes and tips during…

  • The beginning or ending of any and all meetings – leadership, management, and staff
  • Huddles
  • Company or team bulletin board
  • Newsletter – either external or internal
  • Daily and / or weekly emails
  • Training sessions

I’d love to hear your thoughts and comments below!

Episode 15 – Written Communication Skills to Improve the Customer Experience

Once it’s in print, it’s ALWAYS in print. Any printed conversations – digital or paper and ink – with or ABOUT a customer live on for eternity. Because of this, we need to be extremely cautious and proactive about what is written to a customer and about the customer. Different topics regarding the length, the way to address your customers, who to include and not include, content of the email or letter, etc are all covered here. Don’t let your written communications be your downfall.  Listen here for more details…

Episode 14 – Telephone Skills That Improve the Customer Experience and Satisfaction

Almost every company in the world interacts with customers on the phone to some extent. But how many do it WELL? This podcast shares proven methods that will present your company in the most professional manner anytime a customer calls. The way you work with customers and callers over the phone forms an impression about your level of caring, knowledge, and professionalism. Let your phone skills show you value customer service within your organization. Listen here…

Episode 13 – How Transparency Impacts the Customer Experience

Transparency is a key component of both the customer experience and effective leadership. Transparency is the ability to let customers know what you are capable of, the best pricing you can give, and the results you can provide. True transparency is letting your prospects and customers know they might not get the outcome they expect.  Transparency in leadership relies on the trust you’ve built with your teams. This podcast explains how to build that trust and get your team to support your initiatives to improve your customer experience.

Episode 11 – Five Steps to Building a Better Customer Experience Through Better Service

These five basic steps to better customer service are the pillars to building better experience for your customers. This podcast explains each step in detail and how to work with your staff to actively engage with you, your company, and your customers. Using these five steps as a foundation will increase your sales, customer loyalty AND staff engagement.

Episode 10 – Would Your Business Survive If You Doubled Your Sales in One Year?

Everyone dreams of more customers, more sales, more profits. But would your business survive that growth? This podcast walks you through the dream of growth and helps you take a hard look at the areas you need to consider focusing on to be sure you grow effectively and don’t ever hear from your customers… “They grew so fast they forgot about me. So I left and found a company that cares.”

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