When we are looking to increase customer satisfaction and loyalty through customer intimacy, it again boils down to asking questions of your customers. You know you have a good quality product. You know you provide pretty good service. But do you really think it’s a case of “Build It and They Will Come?” You need [Read More]
March 14, 2011
Customer Intimacy – Who ARE your customers?
Increasing customer satisfaction through customer intimacy depends on one very important thing – How well you know your customer base. Who is it that is doing business with you? This may seem very basic and rudimentary, but it is actually one of the factors that most businesses have taken the time to ask themselves. We [Read More]