We all like to indulge a bit from time to time. Why not indulge your teams and staff today? Give everyone a day off, an hour off, or buy them lunch when they don’t expect it. Take everyone out to the movies or an event. The point is to make everyone feel special. Yes, it [Read More]
Are Thank You Notes to Business Customers Silly?
Last weekend, I ran a 5K and it was very apparent that I needed new running shoes. Being that I’m not an expert runner (except in my own mind), I usually go to a department store, try on a few shoes, and buy a pair at a reasonable price. This time, I took the advice [Read More]
Overlooking Your Best Customers? Pay Attention to Them, or Someone Else Will!
Identify your top clients and best customers. When I work with clients, I often contact their top 25% revenue producing customers and the lowest 25% revenue producing customers. I do this because I want to speak to those customers directly and find out what they like the least and the best about doing business with [Read More]
Top Ten List to Improve Customer Service and Satisfaction
Dear Customer Service Leader: It’s us, your staff. You’ve been talking to us lately about how we should focus on improving customer service with our company. So, in order to do that, we’ve compiled a list of things that we need from you to help us deliver excellent customer service. OUR TOP 10 WISH LIST [Read More]
Enough about Me, let’s talk about Me
by Kevin Stirtz Several times a year I get a CD from a well-known PR consultant. She is a very aggressive and consistent promoter of her business. She has done a good job making herself well-known in her niche. But, when I listen to her CD I often resist her message. Not because of its [Read More]
What Can Your Business Learn From a Carpet Cleaner?
While I was having my morning coffee and watching the first few minutes of a talk show to start my day, there was a commercial for Modernistic Cleaning. Modernistic Cleaning is a Michigan based carpet, upholstery, and tile cleaning company. The thing that struck me about this particular commercial is that they featured the “Voice [Read More]



