Train Your Staff to be Cheese Experts for Your Customers

Ever been frustrated when you ask someone who works in a place of business about a product and they really can’t answer your questions? Trained associates can help. As detailed in The Gourmet Retailer,  The International Dairy-Deli-Bakery Association (IDDBA), Madison, Wis., has partnered with LearnSomething, Inc. (LS), Tallahassee, Fla., prominent cheese manufacturers DCI Cheese Company, [Read More]

Customer Service – Is it in your DNA?

When I meet with prospective clients, one of the first questions that I ask is “What is the main purpose for your company and how do your customers fit into that?”  What is interesting is how many companies haven’t really identified their main purpose.  They do have an idea that interested them enough to start [Read More]

Help Your Customers – Increase Their Loyalty and Customer Satisfation

Please tell me that you’ve done what I did yesterday….  I went in to the supermarket to just pick up a gallon of milk, some eggs, and a loaf of bread.  But, when I passed the chips ailse, I picked up some that were on sale, a bag of apples, three cartons of yogurt, and [Read More]

Increase Customer Satisfaction and Give Them What They Really Want

So many businesses today are understandably  worried about staying in business, but they don’t know where to get the information about how to tailor their business.  The customers they serve are their best market research.  The successful companies today are those that are engaging with their customers in order to provide products, services, and business [Read More]

Your Customer Is Standing Right In Front of You!!!!

I recently was told a story that was too good not to pass along. My friend had dropped his daughter off at dance class and went to the pizza place located next door to bring pizza home for dinner.  As he walked in, the two pizza makers were both on the phone taking orders and [Read More]

Being Customer Centric – Good Customer Service Equals High Customer Satisfaction

I receive the “Simple Truths” newsletter and glean so many practical business and life lessons from it.  Here is an excerpt that is truly worth passing on.  I highly recommend signing up for this newsletter. The power of focus is critical to your success in business…and also in life. I must admit, however, that this [Read More]

Trust and Relationships – These Improve Customer Satisfaction and Business Profits

Looking for a way to improve customer satisfaction, customer loyalty, and increase profits?  Here is a perfect example of being Customer Centric. There is a company that sold gift certificates to local Chambers of Commerce in West Michigan.  The certificate were to be used in local area businesses as cash.  However, the company that sold [Read More]