I ran across an interesting situation the other day. My son received the 5th Harry Potter book as a Christmas gift. Since he is currently reading that book, I took it back to exchange it at a large local bookseller for the 6th book in the series. I had the receipt that showed the book [Read More]
December 16, 2008
Excellent Customer Service is Where It’s At
To survive and prosper in today’s environment, and to advantage of opportunities when better times return organizations should change their cultures to growing, tending, and replanting their customers, rather than slashing-and-burning them. They should treat every one who has done or is doing business or could do business as golden, because they are: it is [Read More]
December 10, 2008
Follow Up and Follow Through to Your Customer’s Hearts and Loyalty
Follow up and follow through are two completely different things, but both can make or break the relationship that you have with your customers. I have a personal example that will demonstrate both dynamics. I belong to the local Chamber of Commerce. Through this association, I am supposed to receive a discount on various products [Read More]